With over 150 million people using Pinterest to plan everything each month, the company continuing with its commitment to promote relevant content, announced a new way to connect with people searching for products and services on its platform through new “Search Ads.”
That said, the Search Ads on Pinterest brings a full suite of features including Keyword and Shopping Campaigns, shown in search results, as well as new powerful targeting and reporting options, says Pinterest.
Pinterest details what makes Search Ads on Pinterest effective:
Pinterest is visual. The 75+ billion Pins created by people serves as a visual reference for people in discovery mode as they carry images and help people go to the right product when shopping in a store. Pinterest uses visual content to replicate this browsing process digitally.
Pinterest search is uniquely commercial as most of them are for products and services that people are interested to buy. The company reports, over 2 billion searches a month on its platform.
Pinners want to discover new brands as Pinterest says, 97% of top searches were non-branded during last year.
Further, according to company, people search Pinterest in advance as much as three months before they go for actual purchase, and this helps business reach their potential buyers while still in deciding stage.
In addition, a new strategic partnership formed with Kenshoo, a leader and innovator in digital advertising is aimed to rope in even more leading brands and agencies, including the most advanced search marketers to Search Ads on Pinterest. To this end, a test involving these new features with several new partners, including Barilla, eBay, Garnier, Target, The Home Depot and Walgreens is already begun, and more businesses will be adding in the coming months, said Pinterest.
Curious to learn more about Search Trends on Pinterest, and how it can help your business, watch the video below or check out the white paper documenting the new take on search.