Eyeglasses, the bicycle, the latex condom…What everyday products or services have changed the world as we know it and solved some of the world’s biggest problems? “Search for the Obvious launched a new campaign to promote one of the judges’ favorite picks: sewers. Succinctly put: “Sanitation is sexy: make it obvious” — through a video, advertisement, catchy tagline or other form of media, participants are being asked to demonstrate why sanitation is the most important issue currently facing the developing world. Submissions are due by Nov’21st, at 11:59 p.m. PT.
The winning video(s) will be featured on our homepage in early Dec. Winners will also be featured through major media sources, such as Design Observer, and will be recognized by Acumen Fund as champion marketers of the world’s problems and most useful solutions,” informed Taylor Ray of Acumen Fund.
(For some inspiration on creative video campaigns, view this video for “The Girl Effect”)
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