McCarran International Airport and Samsung Electronics showcased a 100-screen video wall before media and advertisers at the airport’s D Concourse Rotunda, tipping the hat to delegates of the 2011 International CES to be held in Las Vegas Jan. 6-9.
The giant display measures 33 feet by 19 feet and is expected to be the largest-known video wall in a U.S. airport. Samsung and McCarran officials are pursuing this lofty claim with an application to the Guinness Book of World Records. Word from the authority on record-breaking achievement is expected within 60 to 90 days.
The screen’s visual catch comes from the ultra-thin bezel around each monitor that gives the appearance that the tiled formation is one solid piece.
Offering up to four-times the standard high-definition quality, the panoramic display is expected to be an immediate hot spot for advertisers in high-end fashion, jewelry, entertainment, dining, auto and special events. Once the airport’s new Terminal 3 opens in 2012, the video wall is expected to garner even more attention from the ad community due to its location directly above the Terminal 3 tram station.