Samsung and MediaVest, partnered with AdMob to promote a new line of “LED 3D” televisions to mobile users. “Samsung leveraged AdMob’s range of engaging ad units and network of premium sports sites to connect with it’s desired audience of male sports fans ages 18-49,” revealed Google.
Samsung team ran an Insight Express brand study to measure the impact of mobile advertising on key brand metrics. According to brand study, “users exposed to the campaign registered a 27% increase in intent to purchase a 3D TV and a 117% increase in agreement with statement “Samsung brought the first 3D TV to the market” over the control group. Additionally, AdMob delivered 198K visits to Samsung’s post click experience and 50K video views on the mobile site.”
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