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Samsung Plays SAFE, Targets Business Users in New TV Ad; Galaxy S Series Surpasses 100M Sale

Samsung speculated to be launching Galaxy S IV at the CES 2013 in Los Angeles, instead announced Galaxy S II Plus, which runs on Android 4.1.2 (Jelly Bean), powered by a 1.2 GHz dual core processor, a 4.3-inch WVGA Super AMOLED Plus, anl 8MP rear camera with zero-lag shutter speed, LED Flash, and a front 2 megapixel camera.

The company also announced that its flagship Galaxy S Series has surpasses 100 million unit in sales as on January 13, 2013. In a press note, Samsung said that “the global channel sales of Galaxy S3 and Galaxy S and Galaxy S II have surpassed 100 million units sales as of January 13, 2013.”

Samsung Galaxy S Series (Galaxy S II, Galaxy S III, Galaxy S) surpasses 100 million global sales

Here is the breakdown of the figures:

  • “Galaxy S reached over 24 million global channel shipments, achieving 10 million of these during the first seven months after its launch in June 2010.
  • Galaxy S 2 reached around 40 million shipments, “achieving 10 million global channel sales in just five months” since its launch in April of 2011.
  • Galaxy S 3 achieved 20 million global channel sales in just 100 days since its launch in May 2012- making it the “fastest selling smartphone yet.”
  • Finally, Galaxy S3 has also now passed the mark of 40 million unit channel sales,” the company blogged.

Today, Samsung Mobile USA has released a new television commercial “SAFE and the Unicorn Apocalypse” that rather taking on Apple “as it usually do,” this time takes the boot to the BlackBerry.

However, Samsung doesn’t mention BlackBerry by name, but it’s obvious as it depict the employees clinging to a platform with physical keyboards and a straightforward business focus.

In the ad, Samsung shows Galaxy Note II with SAFE technology in making Unicorn Apocalypse come to life. Play Hard. Work Safe.

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