“Dude, you’re a bbarista” reads the ad on the left side of the Samsung Mobile’s US Facebook page when visited.
The South Korean giant has also added many graphics illustrating a comparison between “cutting edge” (Samsung Galaxy S II) and “old school” (an iPhone). It also compares iPhone to a pair of tin cans with a string and a bulky Zack Morris cell phone of the stone age in a not-so-subtle attempt to home in on Apple’s perceived weaknesses.
Another graphics depicts people standing in the line for a new iPhone, thought bubbles above their head reading stuff like “I’m experiencing serious phone envy” or “Samsung totally just caught me checking out this phone”.
True or False: It’s cooler to be cutting edge than old school. (kinda meh)
Take your pick: Carrying a magnifying glass or click to zoom? (referring to the iPhone’s ‘small’ display
Sleek + Slim = The Next Big Thing! (typical agency BS)
?”The line is moving… Just kidding!” (this one’s actually funny)
Sick of squinting? It’s okay, Samsung has a phone for that.
Sketchy battery? It’s okay, Samsung has a phone for that. (‘sketchy’, LOL)
When it comes to storing data – size does matter. (huh?)
If it looks the same and feels the same – it’s probably the same. (seriously? I want to be a Samsung copywriter!)
Why don’t you just get a 4G phone? Stop Waiting. The Samsung Galaxy S II is 4G with a huge display.
If you’re done with the thrill of looking for outlets in public places, the Samsung Galaxy S II has over 8 hours of talk time and a removable/replaceable battery. So when you’re on the go, you can stay on the go. (this is actually the only meaningful tagline as it tells prospective buyers how their phone is better than the iPhone)
The company also pusblished a TV commercial on its YouTube channel debuted in “The Next Big Thing is Already Here” marketing campaign, answering the question: “What if iPhone 5 isn’t LTE?” — days before Apple revealed 4S; there was no 5 and only HSPA+.
“Disappointment,” as the commercial reveals.
Apple’s smartphone and standard Galaxy S II both have HSPA+, but S2 is better, offering maximum 21Mbps vs iPhone 4S’ 14Mbps. The Galaxy S II Skyrocket has 4G LTE — granted only in 9 markets. The commercial’s huge gaffe is the TV spot is set in Denver, where AT&T does not offers 4G LTE.
AT&T starts selling the white model of Galaxy S II dubbed Galaxy S II Skyrocket on Sunday, December 4.
The Next Big Thing Has 4G Enabled Speed
Other, Next Bing Thing series tv ads:
Why Wait? The Next Big Thing Is Already Here
What Are You Waiting For?
The Next Big Thing Has the Best Apps