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Safari for Windows: All About the Money?

The debate is still on about why Apple Inc. decided to develop a version of its Safari browser for Windows. One of the most popular ideas online — though one that doesn’t appear to be widely supported in the analyst community — is that Apple hopes to use its age-old rival, Microsoft Corp., to boost its revenues.

Offering Safari to Windows users could significantly increase the number of Safari users, and that larger user base could translate into revenue for Apple because some browser makers have revenue sharing deals with search engines, says John Gruber, writer of the popular Daring Fireball blog. Search providers like Google Inc. reportedly split with browser makers the advertising revenue generated when browser users type search terms in the bar embedded in the browser.

Gruber’s suggestion has spread wildly across the Web, with bloggers and mainstream publications as far flung as the BBC picking up on the idea. It’s difficult, however, to confirm Gruber’s suggestion.

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Apple, Safari for Windows, Articles

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