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Run AdWords Campaign Experiments In Your Opportunities Tab

Experiments in the Opportunities tab, feature, lets you evaluate the impact of the keyword and bid ideas that you see in your Opportunities tab.

“This new feature uses AdWords Campaign Experiments to run experiments on the keyword and bid ideas in your Opportunities tab. Experiments run on 50% of your AdWords traffic for thirty days, during which time you’ll have the chance to compare your original campaign setup with your test setup. You can decide at any time whether you want to apply your experiment settings to 100% of your traffic. If you take no action after thirty days, your experimental changes will be applied to your campaign automatically,” explains Google.

AdWords: Keyword experiment setup in the Opportunities tab

  1. Select keyword or bid ideas you want to test.
  2. Select the checkbox for “Evaluate this idea for up to 30 days.”
  3. Click “Apply now.”

Monitor experiment performance:
When your experiment is running, you’ll be able to monitor your experiment performance from the Ideas page of the Opportunities tab.

You’ll also be able to view performance statistics for individual keywords and bids on the Keywords tab when you segment by “Experiment.”

AdWords: Monitoring experiment performance in the Opportunities tab

For those who wanted to try ACE but didn’t know what to test, this should help get you started. This’s also a great feature for those who want to see a positive performance improvement before making changes to all of your traffic.

No matter how your new keywords and bids perform relative to your original setup, you’ll leave your experiment with more knowledge than you had previously, which means every experiment is a good experiment.

The ability to run experiments in the Opportunities tab has already launched in some English-language accounts and will be available to all English-language accounts over the next few days.


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