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“Rockstars” augmented app using Microsoft Tag by Razorfish

At SXSW 2010 during Microsoft event at Speakeasy in Austin,TX. Razonfish put on a interesting augmented reality demo “People were able to stand in front of a camera and choose a certain theme that would layover their image on a screen. They could choose to augment their figure by selecting themes suchs as Kiss, The Jacksons, Rockstars and more. The other interesting aspect is how they would share these images with people who were participating. Once the picture had been taken people were able to snap a Tag. This would lead user to a live feed on Flickr. Allowing users to grab photos directly on their mobile or pc.” Below is a great video example of how this all works (you’ll see Tag around the 1 minute mark):

More info: Rockstar


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