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RIM’s Better Bolder 2012 Superhero Campaign Hits 35,000 Resolutions

RIM's Big Bold Team Superhero CampaignOn New Year’s Eve, RIM asked BlackBerry Twitter followers and their friends to submit their resolutions on how they plan to Be Bold in 2012. The company today revealed that more than 35,000 resolutions streamed across Twitter, Facebook, and giant billboards in Times Square.

“As we looked at the resolutions and the data, majority patterns and categories emerged, the BeBold Team created a infographic to organize the data and share it in a fun way,” the team said.

RIM’s team of cartoon superheroes involves:

Justin Steele: The Advocate – “outgoing and kind; his hobbies include saving cats caught in trees and using Social Feeds in his spare time”

Trudy Foreal: The Authentic – “not afraid to call it as she sees it; enjoys long walks on the beach and old-school ninja movies”

Max Stone: The Adventurer – “tough, proud and a little wild; but you can count on Max to face any challenge”

Gogo Girl: The Achiever – “clever, resourceful and just a bit random”

Here is the infographic:

RIM's Big Bold Superhero Campaign Infographic

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