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Rich App Snippets, New Category Home Pages, Improved Customer Engagement & Discovery in Google Apps Marketplace

Google Apps Marketplace recently received several new features to help developers better engage with their customers and improve discoverability of apps in the marketplace. Here is what is new the Apps Marketplace:

Reply to Comments & Reviews
Eengaging your customers and responding to their feedback is critical to success. It’s now possible to engage in conversations with customers based on comments & reviews for your app in the marketplace.

Google Apps Marketplace Reply to comments and reviews feature

Rich Application Snippets in Google Search
Google Search recently introduced rich snippets for applications several months ago with enhanced search results for applications from marketplaces like Android Market and others. Marketplace apps will soon be appearing as rich snippets with ratings and pricing details.

Google Apps Marketplace Rich App Snippets in Google Search

New Category Home Pages
Finally, Google introduced a new home pages for each category in the Marketplace to feature the top installed and newest apps for that category.

Google Apps Marketplace New Category Home Pages

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