Support for Review Extensions, improvements in audience association creation for Remarketing in Paid Search campaigns, and better keyword import have made way into the lates release of Bing Ads Editor v11.10.
The new Bing Ads Editor now support Review Extensions, that offers the ability to add reviews from trusted third-party sources to ads.
The upgrade to v11.10 helps efficiently managing Review Extensions in bulk, and now allow associating up to 20 Review Extensions to each campaign and ad group. The shared Review Extensions, “allow creating one shared Review Extension and then associate it with multiple campaigns and ad groups,” writes Bing ads team.
Better keyword import
The new Bing Ads Editor, unlike previously now correctly recognizes symbols for phrase and exact match type on a keyword list. When a keyword has no symbols and explicit match type, “it’ll be considered as a broad match type.” —-“the keyword ‘flowers’ and [flowers] will now be imported as phrase and exact match type respectively” for example.
Efficient remarketing audience associations
In v11.10, Bing now have added a new ability that allow advertisers to adjust bid modifier while creating audience association for Remarketing in Paid search campaigns. The bid adjustment can be made between 90% to +900%. And by default, the value will be pre-populated at 15% for all new audience associations.
Unlike previously, users will no more need to go back to editor pane for updating bid adjustment value after creating audience associations.