With the tagline, “we smoke the competition,” BBQ Guys has built a hot business around home furniture, fireplaces, and kitchen cookware — but the company’s true passion is barbecuing and grills. We’ve created our own YouTube channel around all things related to outdoor cooking, from recipe how-tos to grill reviews. For us, YouTube has been a recipe for success. We started with instructional videos to address customer service. Then our attitude toward video morphed when our CEO was on a business trip 1,000 miles away from home and was recognized as the “Barbecue Guy.” We saw how great YouTube could be for reaching many people at once and conveying our company image,” said Serena Satyasai.
Read here to learn more about how they’ve used Google tools to build a fun, rewarding small business.