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Retailing Communications Company Signs On to Microsoft Technology

Microsoft Corp. today announced that AccessVia, an industry leader over the past two decades in development of in-store signage, labels and e-commerce applications for retailers, has selected Microsoft Dynamics CRM 3.0 to integrate all its internal data and processes. AccessVia is adopting the Microsoft customer relationship management (CRM) technology to replace its previous system, based on GoldMine software for CRM, an in-house time-tracking application, and flat files for sales processes.

AccessVia, based in Seattle, provides comprehensive communications services that help retailers connect with their customers, including systems, software, consulting, training, hosting and support.

The growing company had been faced with the challenges presented by three separate internal IT systems for customer relations, time tracking and sales. Forecasting and planning were suffering, and the company had outgrown its current software. After examining offerings from FrontRange Solutions USA Inc., SalesForce.com Inc. and SugarCRM Inc., AccessVia chose Microsoft Dynamics CRM.

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Microsoft, AccessVia, CRM, Dynamics CRM, eCommerce, Retail

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