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Restyled Reports, Updated UI, Usability Improvements to New Google Analytics; Now Faster Control Panel Search, New Search Operators in Google Apps

The new Google Analytics received an updated user interface featuring enhancements to nearly all aspects of the design of Google Analytics, posted Google in a March 1 blog post.

User interface updates
Google launched several improvements to the user interface. “We are particularly proud of the attention to detail that our user experience team has put into making the interface easy to use, understandable, and beautiful,” said Google.

New Google Analytics User Interface Updates

Restyled reports
The primary goal of this update is to bring more attention to the things that matter — your data, and how you analyze it. Google improved the legibility of score card and table data, and refined the color palette to draw attention toward data instead of navigation elements.

Google also made following several usability improvements:

  • Improved information hierarchy
  • Change the graphed metric and select a comparison metric directly from the graph
  • Graph and Table options are more visible
  • Improved Metric Group selection
  • Added icons to left navigation (see pic below)
    New icons added to Google Analytics

In other Google news, the user search box in the Google Apps, Google Apps for Business, Government and Education, control panel has received a speed boost, and you can now use search operators such as:

This firstname operator query returns all accounts whose first name starts with “rob”:

This lastname operator query returns all accounts whose last name starts with “smith”:

You can also combine search operators to further refine your search.

To access what’s new: Just log in to the administrator control panel and use the search box at the top of the page.

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