For over a year, in an effort to reduce false news and hoaxes on it platform, Facebook has taken several steps including preventing advertisers from running ads that links to stories, which third-party fact-checking organizations have marked as false.
Steping further, Facebook have begun blocking ads on Pages repeatedly share false stories.
With this update, all repeated offenders “will no more be allowed to advertise on Facebook.” And, will help in “reducing distribution of false news,” as well as “Pages that spread news marked as false from making money.”
Facebook notes, they’ve found a number of instances of Pages that use Facebook ads to build audiences for distributing false news more broadly. Starting today, “if a Page repeatedly shares stories marked as false by third-party fact-checkers, will no longer be able to buy ads on Facebook,” writes facebook.
However, once those Pages stop sharing false news, “may become eligible again to start running ads.”
Facebook is working to fight the spread of false news in the following three key areas:
- Disrupting the economic incentives to create false news;
- Building new products to curb the spread of false news; and
- Helping people make more informed decisions when they encounter false news.