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‘Reach & Media Cost, Deferred Reports’ Added to Report Builder in DoubleClick for Advertisers

DoubleClick for AdvertisersReport Builder in DoubleClick for Advertisers today received a couple of new features that will make the tool even more useful. Here is a list of the features released today, per DoubleClick for Advertisers December 1 blog post:

Incorporating Reach and Media Cost
New reach reports in Report Builder show an estimate of how many unique users have interacted with your ads. With the flexibility of Report Builder, you can choose specific advertisers, campaigns, ads, and placements, and gain insight into how many people they reached during a selected timeframe.

Media cost is now an available metric in Report Builder and you can add it to your reports as you would any metric. Media cost represents the cost of all impressions, clicks and activities during the specified date range, based on the schedule and pricing information you input into DFA for each placement.

Saved and Deferred Reports
A major benefit of Report Builder is the ability to create detailed reports with exactly the dimensions and metrics you need. Now you can save report reports, which act as templates so you can quickly re-run or reconfigure frequently-run reports.

You also now have the option to defer report generation, which saves the file so you can come back and download it later. This is especially helpful when running a big report, because you can keep working without having to wait for the report to finish generating.

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