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Raising Awareness & Driving Sales with 5 Ways Audience Solutions – OMMA Global Presentation

At OMMA Global, Google’s Aitan Weinberg, Sr. Product Manager for Audience Solutions, presented on “Raising Awareness & Driving Sales with Audience Solutions,” discussing the ability to reach the right customer at the right time with the right message as being one of the most important elements of a campaign, said Desiree Motamedi, Product Marketing Manager.

Adding, “When selecting a vendor for audience targeting, Aitan reviewed 5 ways to help increase ROI for your campaigns”:

  1. Remarketing complements search campaigns
  2. Use demographics to tailor every creative
  3. Leverage Audience Insight reports
  4. Review a collection of campaigns for a blended CPA
  5. Understand your share of user and determine levers to reach everyone

Watch the video below to hear more tips on how to leverage audience data:

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