Google TV Ads’ audience targeting tool brings together numerous data sources to enable advanced targeting on TV. The merging of clustering models like Nielsen’s PRIZM household segments with anonymized Equifax and set-top box data allows you to target multi-dimensional audiences like women ages 18-24 who love photography.
Google is now adding yet another data set “P$YCLE” segmentation to make that experience even richer.
“P$YCLE is a market segmentation system from the Nielsen Company that marketers use to understand and target households by financial behavior and wealth. P$YCLE groups households into 58 unique segments based on income-generating assets, spending habits, investment behavior, and various financial and demographic characteristics,” stated Google.
To get started, simply select a P$YCLE segment in the Google TV Ads interface. Google will create a custom list of cable networks, dayparts, and programs that are popular with your target audience.