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Aug232017

Publisher Logos Now Surfaces in Trending and Search on Facebook

As part of enhancing recognition of the news sources, Facebook begun to show publisher logos now next to the articles in Trending and Search, the company announced on Tuesday.

The project was built as part of Facebook Journalism Project, is now rolling out more broadly to all publishers. With this launch, through a new Brand Asset Library, publishers can upload multiple versions of logos to appear next to their content on the social network platform, said Facebook.

For now, these logos are exclusively launched for articles in Trending and Search, but as the company says, “eventually their goal is to extend it to all places where people consume news on its platform.”

Additionally, surfacing logos next to a article link, also extend publishers brand identity on Facebook, as people can see source of the content, and better decide what to read and share.

To get started, publishers can upload logo assets through new Brand Asset Library, which is located under Publishing Tools on Page. Once, uploaded logos will appear in the places as follows:

All Trending surfaces on desktop and mobile, see the screenshot below:

Publisher logos on Facebook Trending
Publisher logos on Trending

Logos on news links on search results page when a person searches for something:

Publisher logos on News links on Facebook search results page
Publisher logos on News links on search

Lastly, the company notes, as they solicit feedback from users, they will explore more additional opportunities to reinforce publisher brand on Facebook.

See more details on where logos are eligible to appear in Trending here. And, also this full step-by-step guide on how to get started and logo requirements here.

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