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PS3 props up Blu-ray successes

In news only related to gaming in the broader sense, Sony have this week revealed that it is to re-price a couple of Blu-ray DVD players, as the company ups the ante against the HD-DVD format (which Microsoft back via an external drive for the Xbox 360). Faced with sluggish sales of stand-alone players, Sony have announced the BDP-S300 player for 600 USD (or just over 300 GBP, if you prefer), with early Blu-ray success supported by the PS3.

The company has been claiming an early victory for their next-gen Blu-ray DVD format, but this is in the main due to sales of the format as part of the PlayStation 3 console, with the rival HD-DVD camp pointing out that they believe many PS3 gamers aren’t actually buying Blu-ray movies. The PS3 remains the cheapest way to acquire a Blu-ray player, at 499 or 599 USD, depending on which model you opt for. That said, the PS3 could be suffering in comparison to other consoles (the Wii and Xbox 360, most notably), with gamers said to be put-off by the high price reflecting the expense of the Blu-ray drive.

“Eighty percent of people who buy a PS3 also buy Blu-ray movies to go with it,” commented Randy Waynick, senior vice president of the home products division of Sony Electronics. The PS3 has now topped one-million, according to the latest reports, with HD-DVD drives languishing at 175,000. That said, the HD-DVD camp are claiming that typically 28 discs per year will be purchased by HD-DVD owners. Sony offer no equivalent data at present.


Sony, PS3, Blu-ray, Games, Gaming

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