Product Listing Ads are now available in the UK, and in next few weeks will also be available to German and French advertisers, announced Andrew Truong, Product Marketing Manager, Product Ads.
“Product Listing Ads are an ad format that makes it easy for you to promote your entire product inventory while still providing potential customers with high-quality, relevant results. Since our previous US beta and launch, advertisers have listed hundreds of millions of products and we found that people are twice as likely to click on a Product Listing Ad as they are to click on a standard text ad in the same location,” explains Truong.
Product Listing Ads, along with Product Extensions, are part of AdWords Product Ads. Truong explains, “With Product Ads, users can see the exact products you offer before they even reach your site, which leads to more clicks, higher quality leads, and higher ROI for your search ads.”
Adding he said, “Like Product Extensions, which lets you add the pictures and prices of relevant products to your keyword-targeted text ads, Product Listing Ads make it easy to show the most relevant products from your Google Merchant Center account to potential customers searching on Google.com.”
“However, unlike Product Extensions, Product Listing Ads don’t require any keywords or ad text. Product Listing Ads are automatically triggered whenever someone’s search matches an item in your Merchant Center account, making it easy to show relevant ads for your entire product inventory,” added Truong.
To learn more about Product Ads, and how to get started with Product Extensions and Listings, visit help center.