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‘Private Marketplace’ for Windows Phones Coming to ‘Mango’

Ability to “sideload” beta and private applications, is one of the many business-focused features missing from the first-gen Windows Phone 7.

A year ago, Microsoft officials were evaluating how and when to add the sideloading capability, something of interest to many enterprise customers, to its consumer-centric phones.

At the MIX11 this week, Microsoft, when asked about the feature, said:

“it was working on a way to add “deep linking” to phones so that private apps would be accessible to select groups of users with appropriate log-in credentials,” Foley reports.

A tweet was sent out during the MIX11 conference revealing the upcoming private/beta marketplace functionality in the Mango.

The private/beta capability will be rolled out as part of the “Mango” Windows Phone update release this fall. You can see the image above that shows upcoming marketplace distribution options.

“Private apps will have no time or download limit, but will not be searchable in the public Windows Phone Marketplace.”

While beta apps will be “limited to 100 users and will expire after 90 days. Windows Phone beta apps must be free, while the private apps may be free or paid.”

“App developers will be able to make beta versions of their Windows Phone apps available to WP users with this functionality.”

And businesses will be able to make custom applications available to their employees and/or partners only using the private marketplace.

[Via: All About Microsoft]

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