diTii.com Digital News Hub

Sign up with your email address to be the first to know about latest news and more.

I agree to have my personal information transfered to MailChimp (more information)

Oct252010

Primer on Bing Captions of Search Engine Results Page (SERP)

A caption (also known as a summary) is the area of a Search Engine Results Page (SERP) devoted to a particular result. Captions help users to decide which result to click on and help site owners to communicate to users what to expect on their page. Captions are an oft-forgotten tool of the SEO toolkit.

Ranking is certainly the most important factor in determining user clicks, but captions are also a contributor. This post, give you a primer on captions, and you all of the components of a caption and give a bit of insight about how Bing generates each of those components.

Every search result has a caption, which consists of four parts: the title, the snippet, the URL, and the Preview:

SEO Captions

SEO Primer

[Source]

Share This Story, Choose Your Platform!

Get Latest News

Subscribe to Digital News Hub

Get our daily newsletter about the latest news in the industry.
First Name
Last Name
Email address
Secure and Spam free...