Google introduces “Place Search,” a new kind of local search result that organizes the world’s information around places. “We’ve clustered search results around specific locations so you can more easily make comparisons and decide where to go. With Place Search, we’re dynamically connecting hundreds of millions of websites with more than 50 million real-world locations. We automatically identify when sites are talking about physical places and cluster links even when they don’t provide addresses and use different names (“stubb’s bbq” is the same as “stubbs bar-b-que”),” explained Google.
With Place Search here’s what you’ll get:
Place Search results will begin appearing automatically on Google when we predict you’re looking for local information. The new results are marked with red pins, and each one is a unique with relevant info and links from across the web. In addition, you’ll find a new link for “Places” in left-hand panel of search results page so you can switch to these results whenever you want.
One of the great things about our approach is that it makes it easier to find a comprehensive view of each place. In our new layout you’ll find many more relevant links on a single results page — often 30 or 40. Instead of doing eight or 10 searches, often you’ll get to sites you’re looking for with just one search,” Google said.