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Pinterest’s Promoted Pins Adds New Collection of ‘App, Video’ Pins

Promoted Pins, was launched by Pinterest about 2 years ago, today received a collection of new Pins that are designed to bring every kind of idea to life. The latest development of Promoted Pins includes:

Promoted App Pins, which help people on Pinterest discover and then download iOS apps directly from the Pin are useful and engaging, since they don’t have to leave Pinterest to complete their transaction.

Promoted Video offer Pinners more than just an opportunity to see a cool new product in action, as each Promoted Video is coupled with related Pins that appear right below it, “so it’s easy to take action on these too,” writes Pinterest.

We partnered with a number of brands for the launch of this exciting new format—including bareMinerals, Hunter, BEHR® Paint, kate spade new york, Lionsgate, and PURINA®—and they’ve seen some exciting initial results.

One-tap Promoted Pins, make it easier for people to take action on the ideas most interest to them—by just a single tap, these Pins take you to the source of the content originated from. And help Pinners learn more about product as well as complete a purchase right on your business site.

This newest addition is still in testing, but we’re already seeing impressive results for businesses like Wayfair.com, Fossil, Topshop, Ted Baker and others who’ve partnered with us.

One-tap Promoted Pins, currently is in testing, but over time, as the company notes, will become increasingly available to businesses and bring helpful, high quality ads and relevant, actionable landing pages.

Check out Pinterest Ads Manager here, to learn more about Pins.

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