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Pinterest’s New Visual Discovery Tools “Shop the Look, Lens, Related Ideas”

Pinterest introduces 3 new visual discovery tools as a jumping off point to reinvent how people discover great products and ideas says, “now along with type in a search, people can also use anything they see—both on Pinterest and out in the world.”

Here’s a rundown of what’s launching, and what new opportunities you’ll find for businesses like yours:

Shop the Look, when people find a product inside fashion and home decor Pins, will be able to track down and even buy products by “tapping the circle on each item to find the styles they’re looking for.” When done, “they can check out right on Pinterest, or buy directly from the retailer,” said Pinterest.

At the end of 2015, we introduced a way to pinpoint different items inside a Pin. So if someone comes across a streetstyle Pin, they can pinpoint the part of the outfit they’re interested in—whether it’s the hat, shirt, pants or shoes—to discover related ideas.

Pinterest Shop the Look
Pinterest Shop the Look

Pinterest Lens currently in beta, help those who aren’t sure about the name of the item they see, “will see the object, understand it and turn it into a search.” So, people can discover ideas without having to find the right words to describe them first when using traditional search engines.

“No need to type in a search or even know what the product is called to find it—people can just let their eyes and tastes guide them,” says Pinterest.

To get Pinterest Lens work, “just point your mobile camera at a pair of shoes for example, and tap to see related styles.” For now, Lens works best for finding home decor ideas, things to wear and food to eat. But, Pinterest says, as more people begin to use it, the range of objects Lens recognizes will get increasingly wider along with better results.

Pinterest Lens Beta
Pinterest Lens Beta

Related ideas on demand. Now, with Instant Ideas, people can discover ideas inspired by the Pins they see in their home feeds. “Now, when you scroll through home feeds, a small circle appear on each Pin, and by tapping the circle will show you the related ideas right inline, instantly reshaping someone’s feed around whatever catches their eye,” explains Pinterest.

Over time, more ideas that are better fit to your interests, making feed even more personalized will be offered.

Pinterest Related Ideas on demand
Pinterest Related Ideas on demand
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