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Pinterest Tests New Max. Width Format for Promoted Video

Brands have already been successful using Promoted Video to drive brand favorability and purchase intent for over two years can now look for a new max. width video format that’s coming to the Promoted Video on Pinterest.

Currently in test with select advertisers the new Promoted Video at max. width format will drive impact and brand awareness. Because, this format is easy to spot as it spans wider than standard format in feeds and in search on mobile.

The test partners of this new video format include adidas, Kohl’s, American Express, Tropicana, Chevrolet, P&G, and Paramount Pictures this summer.

“Following the success of past video campaigns, we’re excited to be one of the first to partner on this product in order to reach Pinterest’s huge community of movie fans. Mission: Impossible Fallout is the perfect fit as this movie has something for everyone, much like Pinterest,” stated Shannon Petranoff, SVP Digital Marketing, Paramount Pictures.

According to Pinterest, at least 67 percent of people says that videos on Pinterest add 1.6x to the experience and they’re 2.6x more likely to make a purchase after viewing a video.

The format will be available in both 16:9 and 1:1 aspect ratios through the option in Ads Manager later this year.

To start planning your fall video campaigns you can reach out now to a Pinterest sales rep or Pinterest Marketing Partner.

You can watch the two video embedded below to know more about the new max. width format:

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