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Pinterest Redesigns ‘Following’ Tab for More Discovery & Referral Traffic

Pinterest’s chronological feed received a new design experience along with an easier way to visit publishers web pages.

The updates are found in the ‘Following’ tab, a dedicated place which only contains pins for the people and boards that a user follow.

Single Pin Format

Based on feedback from pinners, Pinterest introduces a new single Pin format that offers a more immersive experience for easy scanning ideas.

Pinterest Single Pin Format

The updated feature offers an easier way to visit originating web pages. Users can not tap on a pin in the ‘Following’ tab to visit the linked web page.

Earlier who wished to visit a linked page had to first tap on a pin once to open it in an expanded view, and then tap on it again to visit the brand or publisher’s linked web page.

In addition to providing an easier way to visit linked pages, the update also has the potential to drive more traffic to websites, influencers, publishers and brands whose content is posted on Pinterest.

Also, because the pins are now displayed in the order they were saved users will be able to see the freshest content and seasonal trends.

Pinterest notes, the main feed will continue to have mixed pins from followed accounts plus algorithmic recommendations based on activity to help those who want to dive into all of the Pins they follow.

“This gives Pinners control, as a platform where you can truly toggle between experiences – whether you want chronological or not, algorithmic recommendations or not, or a mix,” wrote Pinterest.

“Every day we serve more than 10 billion recommendations.”

These updates are now available on Pinterest’s mobile apps worldwide.

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