Max width promoted videos is now available to all advertisers with two formats to select when showcasing videos on Pinterest.
The new formats available include “videos at standard width” — they are of the same size as all other Pins on Pinterest, while “videos at maximum width” are four times (4x) bigger spanning across the entire two-column grid.
Pinterest with a limited number of advertisers was beta testing this max width format since June. The early test results proved to be success with advertisers reporting increased engagement, lift in brand awareness metrics, and more efficient costs-per-view.
Pinterest citing success results said, “In several studies done with Millward Brown, advertisers got blockbuster results for key awareness metrics. In a recent World Cup max. width video campaign, one of adidas’ videos saw a 12.6% lift in ad awareness amongst those who viewed the video.”
Though different types of content work well, Pinterest suggests advertisers test these different approaches to see what works best with their videos. “Both brand awareness and instructional videos perform well with people on Pinterest,” the company said.
- Videos should include a logo and strong branding, ideally visible in the first few seconds.
People reportedly engage even more if products are integrated into the video.
Instructional videos are said to be generating longer watch times and are more frequently saved.
Keep videos short, simple and focused on a key idea or message. Around 6-20 seconds is a sweet spot.
Instructional videos perform well with people on Pinterest, according to a May 2018 study.
You can find the option for max. width promoted video ads in the Ads Manager on Pinterest. Those who are working with a Pinterest sales rep or Pinterest Marketing Partner, can reach out to them to get their max width video campaigns up and running, the company said.
New collaboration tools making it even easier to plan parties with family and friends and projects on the Pinterest are now available.
The “group boards” allows having a conversation with other members of a board by using the new group activity feed. The activity feed helps in tracking the activities on the board, like when someone saves a new Pin or adds a new section, or a new member joins.
A screenshot below shows group board activity feed on Pinterest:
Secondly, Pinterest also making it even more seamless having a conversation about a specific Pin, Pinners are now able post quick “like” or “comment” or “@-mention a collaborator” or “reply” to start a new thread. Only group members will be able to see these conversations.
These updates are available now across all mobile and web platforms.