Pin Collective unveiled today to the creative ecosystem allow partners provide end-to-end production for everything from Pins to videos to larger creative initiatives.
Our team hand-selected a group of publishers, production shops and independent creators who know the nuances of what makes content successful on Pinterest.
These experts will work directly with brands to create content that simultaneously delights Pinners and drives business results.
Pinterest notes, they’ll help businesses choose the right partner for their specific needs. For the initial launch, following content creators are enrolled:
- “Publishers: Brit + Co, Tastemade, Refinery29 and PureWow
- Production shops: The Mill, McBeard, loop88 and Moment Studio
- Independent creators: A global group of Pinterest tastemakers like Kyla Herbes (home design), Gary Arndt (travel), Amanda Holstein (advice for Millennials), Peter Lombardi (photography and design) and Sarah Barnes (food),” writes pinterest.
In addition to this latest initiative, company also launched Pin Factory, an in-house production studio of that helps new advertisers get started with their first Promoted Pins.
Since its launch last year, Pin Factory, according to company has helped over 600 brands to start advertising with more than 6,000 Promoted Pins by a broad range of brands.