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Pinterest Launches New Marketing Tool ‘Promoted App Pins’

A new format called “Promoted App Pins,” made available to all advertisers worldwide on Tuesday, are an effective way for people to discover mobile app, right when and where they’re looking for it.

Pinterest now makes it easy for people to discover fresh ideas and get inspired to do things with “Promoted App Pins,” helping pinners to “find mobile apps designed to meet their needs,” writes the company. Promoted App Pins, can deliver results for apps in the personal finance and casual gaming categories as well.

With so many Pinners interested in things like food, style, travel and beauty, apps designed with those interests in mind do well on Pinterest. During our test, “more than 70% of advertisers successfully reached their install goals using Promoted App Pins,” the company said.

All businesses can take advantage of Promoted App Pins through Pinterest Ads Manager or Pinterest Marketing Partners. To get help on creating Promoted App Pins, contact Pinterest for an ad expert.

Pinterest Promoted App Pins
Pinterest Promoted App Pins
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