Every month, over 150 million people across the globe are now using Pinterest. In addition, more than 75 billion ideas are discovered on the platform, and 75% of those ideas comes from businesses, company noted in a blog today.
Further, company notes, that over the last year, it has observed a 50% growth considering the fact that Pinterest is more a personal tool than a social one. And, that 75% of new signups, along with over half of Pinterest users are from other countries than the United States.
Another interesting fact of Pinterest once considered as for women, now has 40% men joining, with over 50% of all millennials in the US are now on Pinterest, company said.
Lastly, company said that people come to Pinterest to discover ideas and act on them —”with ready to plan, buy, and then do something with the inspiring ideas they’re finding,” said Pinterest. And, notably 87% of pinners have made a purchase after finding a product they liked.
Since, targeting on Pinterest creates unique opportunity for business to reach new and existing customers, the company is making it easier to present ideas in front of the right audience at just the right time.
First, you can now retarget campaigns based on interactions with your Pins. Now in the Ads Manager, you can create retarget five specific actions such as “clicks, comments, saves, likes and closeups.” Also now audience “built on people’s interest in a specific Pin that links to your website” can be created as well. All you need is a confirmed website to get started.
“By identifying people who’ve interacted with your campaigns in the past, you can reach them in the future with content personalized just for them,” writes Pinterest. Adding, “people clicks a Pin are 4.4x more likely to take action in the future,” they noted.
In addition, people can also dynamically retarget visitors to theri website on Pinterest. Just add Pinterest tag to your site, then “create audiences and retarget on Pinterest based on things people do on your site—like browsing a category, adding an item to their shopping cart, or signing up for your services,” explains company.
To get started, company says, “people can use specific URLs from their sites pages like checkout or confirmation page—and then retarget people on Pinterest who’ve visited those pages in the past.”