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Mar052019

Pinterest Enhances Shopping Adds Catalogs, Shopping Ads

Pinterest has introduced more ways for improving the connection between pinners and businesses.

To this end, the social network company is launching new features for businesses to promote their products, as well as expanding personalized recommendations.

First up, businesses are now able to easily promote their products to a million of users through enhanced Catalogs and Shopping Ads.

In addition, Pinterest is getting more products in front of users by expanding personalized recommendations.

And, second, the company is bringing more products in front of users through expanded personalized recommendations.

These new personalized recommendations are currently added to style and home decor boards, browsable sections of in-stock products from a specific brand, and shopping search, says the company.

Here is an overview of the new features:

Shop by Brand

Beneath Product Pins, a new dedicated section will feature more products from that specific brand.

Pinners can now dive into a brand’s catalog by simply clicking on “more from [brand]” option.

Personalized Shopping Recommendations

These will appear alongside style, home, beauty and DIY boards.

Pinners can view in-stock ideas related to what they’ve saved.

Users will be able to see these shopping ideas by clicking “more ideas,” and from then “shopping tag.”

From there, a quick tap on the Plus (+) button will add the Pin to a board. Or, click on the Pin to navigate to the retailer’s checkout site.

Here is how personalized shopping recommendations look:

Pinterest Personalized Shopping Recommendations Save to Pin Board

Catalogs

Now uploading full catalog to Pinterest will let brands turn their products into dynamic Product Pins. Brands can easily arrange their product feed through a new dashboard.

Shopping Ads

Now, available to all businesses through Pinterest’s self-serve Ads Manager tool. Brands can use Shopping Ads to promote items from their existing product feed.

Shopping Search

With more in-stock product pins, when a user search for a product, shopping results will now be displayed at the top of home feed. Clicking on “see more” will user begin shopping.

“These updates help retailers get in front of customers who are looking for related products, and Pinners to see items that match their unique style and taste,” stated Pinterest.

With today’s launch, user now:

  • Search for in-stock products from home feed,
  • or visually search an object in a pin,
  • See related products by scrolling beneath any style or home pin,
  • or, discover new styles through personalized recommendations.

Pinterest signed off with a note stating further updates to shopping experience are coming in next few months.

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