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Pew: 65% Internet Users Paid for Digital Content ‘Music, Software, and Mobile Apps’

Pew’s latest data about how many people pay for digital content online, revealed that 65% of people online have paid to download some form of digital content or for a subscription to a digital media service. The survey excluded physical goods bought online and was focussed only on digital content such as music, software, news, and other online or electronic publications.

Pew:2010 online spending on digital contents

Here’s the full breakdown:

  • 33% of internet users paid for digital music online
  • 33% paid for software
  • 21% paid for apps for their cell phones or tablet computers
  • 19% paid for digital games
  • 18% paid for digital newspaper, magazine, or journal articles or reports
  • 16% paid for videos, movies, or TV shows
  • 15% paid for ringtones
  • 12% paid for digital photos
  • 11% paid for members-only premium content from a website that has other free material on it
  • 10% paid for e-books
  • 7% paid for podcasts
  • 5% paid for tools or materials to use in video or computer games
  • 5% paid for “cheats or codes” to help them in video games
  • 5% paid to access particular websites such as online dating sites or services
  • 2% paid for adult content


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