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Pegatron Corp. Sign Android Patent Agreement with Microsoft; Cambridge Consortium Completes TV White Spaces Trial; Xbox LIVE Gets New Partners for TV-Like Advertising

Microsoft and Pegatron Signs Android Patent

Microsoft and Pegatron Corp. have signed a patent agreement that provides coverage under Microsoft’s patent portfolio for a broad array of Pegatron products including eReaders, smartphones and tablets running the Android or Chrome platforms.

Although the contents of the agreement have not been disclosed, the parties indicate that Microsoft will receive royalties from Pegatron under the agreement.

“We are pleased to have reached this agreement with Pegatron and proud of the continued success of our Android licensing program in resolving IP issues surrounding Android and Chrome devices in the marketplace,” said Horacio Gutierrez, corporate vice president and deputy general counsel, Intellectual Property Group at Microsoft. “With this agreement, Microsoft has now licensed four of the top five Taiwanese ODMs.”

In other Microsoft Press news,

Following more than 10 months of comprehensive testing in urban and rural areas in and around Cambridge, England, the Cambridge TV White Spaces Consortium, has successfully demonstrated the potential of television white spaces.

The consortium explored and measured a range of applications — rural wireless broadband, urban pop-up coverage and the emerging “machine-to-machine” communication — and found TV white spaces can be successfully utilized to help satisfy the rapidly accelerating demand for wireless connectivity.

The consortium includes Adaptrum Inc., Alcatel-Lucent, Arqiva, BBC, BSkyB, BT, Cambridge Consultants, CRFS, CSR plc., Digital TV Group (DTG), Microsoft Corp., Neul, Nokia, Samsung, Spectrum Bridge Inc., The Technology Partnership plc. (TTP) and Virgin Media, and it demonstrated unprecedented partnership and collaboration while working closely with Ofcom to ensure that this technology can now be harnessed through a regulatory framework to benefit consumers and further innovation in the U.K. and beyond.

The consortium issued this statement: “With the rapid rise of mobile broadband and the desire to enable remote areas to enjoy the benefits of broadband, the need for more efficient spectrum use has never been greater. The U.K. is playing a leading role by exploring the use of license-exempt access to TV white spaces and developing a model regulatory framework. None of this would have been possible without the support of Ofcom — and the constructive and unprecedented collaboration of the companies involved — to progress this groundbreaking mode of spectrum access.”

Xbox LIVE Partners With ESPN, GameSpot, Last.fm, Manga Entertainment and MUZU.TV to Expand TV-Like Advertising on Xbox LIVE

Microsoft announced that entertainment partners, including ESPN, CBS Interactive properties GameSpot and Last.fm, Manga Entertainment and MUZU.TV, are joining the roster of advertising partners on Xbox LIVE.

“With the launch of the new Xbox 360 experience in December, advertisers are able to purchase standard 15- and 30-second spots across the Xbox LIVE Run of TV Apps. With nearly 40 million active members worldwide, Xbox LIVE allows advertisers to reach a socially engaged audience on the largest screen in the house,” Microsoft said.

In addition to giving advertising partners an opportunity to extend their advertising reach, Xbox LIVE offers ad partners a robust and scalable ad platform, offering standard ad products, as well as custom solutions. The Xbox LIVE Advertising global sales team consists of gaming and entertainment specialists who engage with top-tier agencies and advertisers in most major ad markets.

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