Paramount has announced that “The Tunnel” upcoming horror movie will be released simultaneously on DVD and BitTorrent. The studio is allowing the film’s producers to sell off their film for $1 per frame.
“We believe that if we stop fighting the peer to peer networks, they could become the biggest revolution we’ve ever seen in the way we share entertainment and information,” the producers say, “perhaps rather than wasting millions of dollars fighting a losing battle against internet piracy, we should try and find a way to embrace the possibilities that this new world brings.”
Innovative distribution strategies have impacted the music industry in a big way, with Radiohead releasing In Rainbows under a “pay what you want” scheme, and Nine Inch Nails releasing latest album The Slip for free. Frontman Trent Reznor has been a strong supporter of the innovative approach, choosing to use a similar method to distribute the debut EP of his side project, known as How to Destroy Angels. A new strategy may well be what the studios need as they fight a losing battle against piracy on the internet.
Here’s the teaser: