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May042010

Panel Discussion on unique opportunities and challenges that online Co-Op brings

In the video embedded, Tom Bartley, President of TAB Consulting and Tyler Murray, Global Digital Practice Lead at Saatchi & Saatchi X discuss the unique opportunities and challenges that online co-op brings. While co-op advertising does not happen overnight, with thorough education, experimentation, and identifying shared objectives, a retailer and a vendor have the promise of strengthening each of their brands online by working together:

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