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Panda Update Takes Place, Launched in Additional Languages

Just hours back, we reported about Google Panda Update 2.4 that according to some early reports Google has done yet another Panda update. However, Google denied saying that there is no update taking place for the Panda algorithm currently. Today, Google Webmaster Central announced of rolling out algorithmic search improvements in languages other than English.

“Our scientific evaluation data show that this change improves our search quality across the board and the response to Panda from users has been very positive. For most languages, this change impacts typically 6-9% of queries to a degree that a user might notice.

This is distinctly lower than the initial launch of Panda, which affected almost 12% of English queries to a noticeable amount.

We are launching this change for all languages except Chinese, Japanese, and Korean, where we continue to test improvements,” Google stated.

If your site has lost search traffic due to Panda, take an objective look and ask yourself:

  • How does the content quality compare to other pages on the web about the same topic? Is the page the most valuable and useful content about the topic?
  • Do multiple pages on the site answer the same problem/focus on the same basic task? It’s one thing to have separate pages on “best chocolate cake recipe” and “best pumpkin pie recipe” and quote another to have separate pages on “best chocolate cake recipe” and “ideal chocolate cake recipe”.
  • Is the content primarily syndicated or aggregated from other sources? If most of the content isn’t original, Google’s algorithms might give the site a lower “quality score” (in quotes because I totally made that up that way of looking at Panda — I’m not saying Google internally is using the concept of a quality score) to better ensure that the original version ranks.
  • If the content is unique, does it completely cover the topic in a credible, useful way or is it shallow and barely scratch the surface?
  • Does the user interface design and navigation make engagement easy or are things cluttered and make it difficult for visitors to find what they’re looking for?
  • Are the site design and goals user-focused or revenue-focused? It’s absolutely fine (and generally necessary if you’re running a business!) to ensure that your site makes money. But if the goals you keep in mind when designing the pages don’t take into account how well the visitor can get what they need (an answer to their question, ability to accomplish their task easily) and only are based on getting what you want from users (ad views or clicks, for instance), the user experience of your pages might not be ideal.

You won’t likely see an instant rankings improvements once you make changes. Google periodically recalculates these scores, so after you make changes, you’ ll have to wait for Google to recrawl your site so they can take note of the changes and then you’ ll have to wait for one of Google’s periodic algorithmic search scoring recalculations (or Panda algorithm updates).

[Source: Google Webmaster Central]

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