Buried in November’s NPD video game sales data is an interesting bit regarding the make-up of HD DVD hardware owners. According to the tracking firm, the Xbox 360 HD DVD add-on drive accessory has sold a collective 269,000 units in the U.S., making for a 3.4 percent attach rate with the console.
Microsoft does not openly share its sales figures on its accessories, though a company representative did say in June that it had reached 155,000 units sold – showing a slow but steady adoption rate of the HD DVD add-on.
The HD DVD Promotional Group announced in November that it had sold more than 750,000 HD DVD players, including the Xbox 360 accessory, in North America.
Xbox, Xbox 360, HD DVD