The NYT, article entitled, “To Fix Bad Breath, a Gadget Seen on YouTube” updates the Orabrush story — and provides a powerful punchline: Funny YouTube videos have helped the small business make a million dollars in one year.
“After a series of unsuccessful TV commercials, the bacteria fighting company OraBrush turned to YouTube to help promote their more light-hearted approach to curing bad breath. As CEO Jeffrey Harmon explained to YouTube Biz Blog, “Previously, in an attempt to educate people on bad breath, we had tried a TV infomercial — it was a complete flop. As an experiment, we decided to create an ‘infomercial’ for YouTube. We had made a couple of videos that we could see were showing signs of going viral, so we decided to give them a jump-start with Promoted Videos.”