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Optimize Content Network Campaigns – Getting Started Guide

Google AdWords team developed a Getting Started Guide and videos to provide a walk-through of the major steps involved in executing a Content Network campaign. “Along with simple tips and tricks to improve ROI, we also go over several tools, such as Wonder Wheel, Keyword Tool and Conversion Tracking, that can help you be more efficient,” stated Google AdWords blog. If you’re starting a new Content Network campaign, watch the first video below; you may find it to be particularly valuable.

Move videos: Campaign setup best practices, Creating appropriate ad groups, Selecting effective keywords, Developing high impact ad creative, Bidding strategies, and Conversion tracking and tweaking for ROI.

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