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NUAds: Microsoft Interactive Ad Platform for Kinect Xbox 360

Microsoft on June 6th, has filed for an interesting U.S. trademark application for “NUAds”. It appears to be a service that will deliver interactive, in-game ads that you can mingle with using gestures or voice.

This is what it’s described as in the patent application:

Advertising services, namely, promoting and marketing the goods and services of others through online interactive video games by enabling consumers to interact with third-party advertising content through voice or body gestures via computer game console and sensor devices.

As the description explains, NUAds (Natural User Ads (NUI or Natural User Interface is something Microsoft has been talking about for quite a while.)) will be in-game advertisements where the user can interact with the products or features being advertised using Kinect’s body tracking and voice control. Even though a lot of us don’t like ads interrupting our activities, adding gesture control could change the experience.

Microsoft will be having some policies on how game publishers will be using NUAds and we shall share more information as we get it.

To obtain the prop, you simply watch a brief video, then you “participate” on Hot Apps with Laura Foy. Then, you can navigate through the tiles. To keep the phone, simply select the “Keep the phone!” tile. This could be a taste of what the NUAds will be like. Nonetheless, Microsoft could certainly turn a decent profit with an ad platform that takes advantage of the Kinect sensor. And, if the ads are anything like the Windows Phone promo (video below), they might not be so bad for consumers.

[Via: Microsoft Addict]

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