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NPD: Xbox 360 Sales Grew 21 Percent Year Over Year in October 2011

Xbox 360 KinectThe NPD Group’s October 2011 data reveals that Xbox 360 turned in the most successful October on record, maintaining its lead in the current-generation console market for 16 out of the last 17 months.

“The Kinect for Xbox 360 continues its momentum with a growing portfolio of more than 75 new Kinect for Xbox 360 titles in the market by holiday – four times more than last holiday,” reveals NPD.

Highlights from the NPD’s Oct. reports include:

  • Holding 44% share of the overall current-generation console market, Xbox 360 sold 393,000 units in October, maintaining the number-one console spot in the U.S. for 2011. This marks the eighth consecutive month Xbox 360 had more than 40% of the current-generation console market share.
  • Xbox 360 unit sales grew 21% year over year in October, and it was the only current-generation console showing double-digit growth.
  • Total retail spend on the Xbox 360 platform in October (hardware, software and accessories) reached $490 million, the most for any console in the U.S.
  • During Oct., Xbox 360 held six of the top 10 console game titles including: “Battlefield 3,” “Batman: Arkham City,” “NBA 2K12,” “Rage,” and Xbox 360 exclusives “Forza Motorsport 4” and “Gears of War 3.”

New titles include sequels to best sellers such as “Kinect Sports: Season Two” and “Dance Central 2.”

In addition, new games like “Kinect Disneyland Adventures” will add to the Xbox 360’s large library of family friendly content – more than 90 percent of Kinect titles are rated Everyone or Teen.

“Some of the biggest excusive blockbuster games this holiday rolled out on the Xbox 360, including “Gears of War 3,” “Forza Motorsport 4” and “Halo: Combat Evolved Anniversary”,” Microsoft reveals.

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