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NPD “Microsoft Office 2007 is a retail hit”

Microsoft Corp. may be having trouble selling Windows Vista in retail, but its Office line is going like gangbusters, according to market research firm The NPD Group Inc. Part of the reason: people who switch from PCs to Macs.

Office 2007 on Windows is selling at roughly double the rate its predecessor, Office 2003, did in its first months after release, NPD analyst Chris Swenson said today. “Any way you cut it, the first six months, or a similar January-through-July period, or the first week or even the first month [of sales], no matter how you slice it, Office 2007 is selling much better than Office 2003 did,” he said.

And even though Office 2004 for Mac is far from new, Swenson said, it’s also contributing to Microsoft’s suite success. “Mac Office represents about 20% of all Office sales in U.S. retail. At first, that seemed really surprising, but if I’m switching to Mac, there are a few key [software] products I’m going to buy, and Office is one of them.”

In other words, even though they’re leaving the PC behind and abandoning Windows, newly-minted Mac owners are still shoveling money at Microsoft, Swenson said. “Microsoft’s still making the Office sale,” he said.

Full Article

Microsoft, Microsoft Office 2007, Retail, Sales, Facts & Figures, NPD

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