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Now Setup Google Analytics Site Search Tracking Directly from Custom Search Engine

Google Analytics Site Search reports provide extensive data on how people search your site once they are already on it. You can now easily setup Site Search tracking directly from your Google Custom Search Engine (CSE), announced Google today.

“If you are already a Google Analytics user and your site has the Google Analytics tracking code on its pages, just go to the Custom Search Engine management page, select your CSE’s control panel and click on Google Analytics from the left-hand menu. We’ll display a list of your Google Analytics web properties so you can select one and tell us the query and category parameters that you want to track,” explains Google.

“Once you save your changes, we’ll generate a new code snippet. Copy it from the Get Code page, paste it into your site and setup is complete!,” Google added.

You can then access Site Search reports from the Content section of Google Analytics.

You can find help with setup here and an explanation of the differences between Google Analytics and Custom Search statistics here.

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