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Now Make & Upload Large-scale Keyword Changes with ‘Keyword Bulk Uploads’ in AdWords

Following November 2012’s launch of “bulk editing” in AdWords, now to help add, edit and remove keywords at scale–Google has unveiled a new feature “keyword bulk uploads.”

This feature not only saves you time, but it also right in your downloaded keyword reports, “add, delete, edit, pause, and unpause keywords, and then upload these changes directly into your AdWords account,” informs Google.

“In order to use this feature, just visit the page where you’ve always been able to download keyword reports, click the box that says “Editable,” that’ll download a special, editable version of the keyword performance report that you can modify and then upload.

Once you’re done making your edits, just save your changes in CSV, TSV and Excel formats–and upload your report by clicking “Reports and uploads” on the left navigation window, and then click the “Uploads” tab,” Google explains.

Here’s a quick look at how it works:

Google AdWords Keywords Bulk Upload: Download and schedule report screen

Google notes, that once a bulk upload is submitted, you cann’t cancel or automatically reverse your changes. Therefore, it’s recommend to save a copy of original downloaded report in case you ever need make changes.

Additionally, you can also view your change history and reverse any unintended changes manually.

For more information on keyword bulk uploads, visit this keyword bulk uploads Help center article.

Google AdWords Keyword Bulk Upload: Upload editable keyword report screen

In other advertising related news, Google clarifies how the sell through reports (STRs) will be accessible in DFP v201302 release.

In the new v201302 release developers who are able to run STRs through the web UI received a ReportError.COLUMN_VIEW_NOT_ALLOWED message when using these new dimensions through the API. Google says, “the current version of STRs isn’t accessible via the API.”

As, “its in the process of updating STRs for networks that have them enabled. Once updated, you’ll be able to run STRs through the API right away as the columns already exist in the report service.”

Also, DoubleClick for Advertisers (DFA) team has just posted video of its “Programmatic in the Future” Hangouts On Air–that feature Mediabrands Audience Platform’s VP of Strategic Solutions, Michael Brunick, Media6Degrees’ Chief Operating Officer, Andrew Pancer and Digiday’s Editor-in-Chief Brian Morrissey debated whether programmatic can be safe for brands.

Below is a infographic of the conversation:

DoubleClick for Advertisers (DFA) Programmatic in the Future Infographic

Update 04/08: Google over the weekend as part of a crackdown on payday loan vendors that disregard AdWords’ policies has pull the plug off on all paid search ads run by Moneysupermarket.com’s domain level including all campaigns across car and home insurance.

“Google pulled all Moneysupermarket’s domain level ads including all campaigns across car and home insurance on Saturday (6 April) evening. The ads were down for over 24 hours before the issues were rectified by Moneysupermarket, according to sources,” reports the Drum.

A Google spokeswoman said:

“We have a set of policies which govern what ads we do and do not allow on Google. We have strict policies for those advertising short term loans, and make it very clear that advertisers need to comply with local regulations and be transparent about their fees, implications of non-payment and collection practices. If we discover sites that are breaking this policy we will take appropriate action.”

Update 04/09: Google AdMob SDK for iOS v6.4.0 in addition to the maintenance and bug fixes completes the transition away from UDID, which began with version 6.2, in compliance with relevant Apple policies.

You can download the latest SDK from downloads page.

Polygon Criterion, (also referred to as custom shapes, multi-point or polygon targets) was deprecated in 2011. “They are now sunset in AdWords, as a result all the polygon targets in Adwords campaigns have been deleted. You can continue to retrieve any accumulated stats of previous polygon targets using Geo Performance Report,” Google stated.

Please use other location targeting features available in Adwords for your campaigns.

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