You can now efficiently bulk manage your Shopping Campaigns, Product Groups, and Product Ads, with the Bing Ads Editor v11.4 now supporting Bing Shopping Campaigns enabling you to create, update, or delete Shopping Campaigns from the Editor.
This feature now added Campaign Type attribute to the Campaign entity, which enables you to create either Shopping campaigns or Search and Content campaigns, writes bing ads team. Additionally, new Shopping tab in the editor pane, let you ‘set your Store ID, Country/Region of sale, and Campaign priority.”
In addition, to ease out the bulk managing product groups, Bing Ads Editor will now support product groups and with complete path in the group field—”you’ll be able to make changes without requiring a parent ID,” bing explained. Additionally, “you can quickly see parent product groups without tracing back to the parents one by one.’
This format aligns with product groups exported from AdWords Editor, “so you can directly take the exported file from AdWords Editor and import it using Bing Ads Editor.”
And with performance metrics for product groups you can make optimal bid adjustments.
Bing ads team notes, that product groups filed cannot be edited directly from the editor pane or grid. However, “you can change them from make multiple changes or import. “Attributes such as Type, Bid, and Destination URL can be changed directly from the editor pane or grid,” bing ads said.
Also, Bing Ads Editor now let you bulk manage your product ads. Please note “each ad group has one product group and vice versa,” and that “each ad group requires a corresponding product ad in order for your ads to serve,” added bing.
Finally, from your AdWords account, you can now import “bing shopping campaigns, product groups, and product ads.” To make this import, you must associate your Bing Merchant Center’s store ID to the imported campaigns, writes bing.
Bing Shopping Campaigns is now available across all markets including United States, United Kingdom, Australia, France, and Germany.