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Northeast Blizzard Surges Post-Christmas Spending Spending to $30.8 Billion, comScoe Reports

comScore reporting that holiday season online retail e-commerce spending for the first 56 days of the Nov-Dec’2010 holiday season has reached $30.81 billion, marking a 13% increase versus the corresponding days last year. The week ending Dec. 26 witnessed $2.45 billion in spending, an increase of 17% vs. the corresponding week last year.

comScore: 2010 Holiday Season To Date vs. Corresponding Days in 2009

And, that Computer Hardware ranks as the top growing category for the holiday season to date with a 23% increase vs. last year. Purchases of handheld devices: Apple iPads, e-readers and laptop computers have driven much of the category growth. Books & Magazines ranks second with 22% growth, followed by Consumer Electronics up 21%, Computer Software excluding PC Games up 20% and Toys up 16%. Other categories in the top ten included Jewelry & Watches up 11% and Apparel & Accessories up 8%.

comScore: Top Growing Online Retail Product Categories

weekly holdiday spending: comScore 2010


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