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“no company will dominate the cloud… it’s just too big a place” Rob Preston says

Rob Preston of InformationWeek offers an interesting assessment of Microsoft’s cloud capability, he starts with “Microsoft, always the butt of criticism because of its enormous size and influence, is taking more jabs than usual about its perceived inability to innovate,” and closes by saying, “Microsoft won’t dominate the cloud — no company will … it’s just too big a place — but it will be the preeminent, most profitable player there in no time.” Bold words. Rob took time to go to Redmond and see if the claims of Microsoft being “all in” were true and he seems to have left being convinced. As regular readers will know, I’ve been working on this cloud gig for over 2 years and back in 2007 Steve Ballmer said this of “cloud” at Financial Analyst Meeting,

“Now, when I talk about it I talk about it quite broadly. I’m not talking just about consumer stuff, or just about advertising. I’m literally I literally believe that every piece of software, the basic core value, and the way software gets created will change over the next three, five, ten years. So every piece of software will have a client component, a server component, and service component from the cloud, that all gets managed and orchestrated out of that cloud infrastructure.”

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